How to Repurpose Old Content to Grow Your Business

If you’ve been creating content for a while, you probably have blogs, social posts, videos, or emails that aren’t being used to their full potential. Instead of letting all that hard work go to waste, you can repurpose your old content to reach new audiences, reinforce your message, and save time on creating new material.

Why Repurposing Content Makes Sense

Repurposing content is a smart strategy because it lets you get more value from what you’ve already created. Not everyone will see your content the first time, and people consume information differently—some prefer reading, others watching, and some listening. By transforming your content into different formats, you give it a second life and reach more people.

Pro tip: Start with your top-performing content. Look at which posts got the most traffic, shares, or engagement and repurpose those first.

Creative Ways to Repurpose Your Content

• 1. Turn Blogs into Social Media Posts

  Take the key points from your blogs and turn them into short, engaging social posts. You can create carousel posts for Instagram, share quick tips on LinkedIn, or make threads for X/Twitter.

  Example: A blog about “Marketing Strategies for Small Businesses” could become 8–10 social posts, each focusing on a single tip.

• 2. Create Visual Content

  Some content is easier to digest visually. Tools like Canva or Adobe Express let you turn blog stats, step-by-step guides, or tips into infographics. Visual content is highly shareable and often reaches a wider audience.

• 3. Make Videos or Reels

  Repurpose written content into short videos. You don’t need fancy equipment—a smartphone and a clear message work perfectly. For instance, a blog on networking tips could become a series of 30-second videos, each highlighting one tip.

• 4. Refresh Old Blog Posts

  If a blog is outdated, update it with fresh examples, new statistics, or current advice. Not only does this make it more useful to readers, but it can also help improve its search engine ranking.

• 5. Turn Content into an Email Series

  Divide a long blog post or guide into bite-sized emails. This keeps your audience engaged over time and provides value without overwhelming them.

• 6. Combine Content into Guides or Ebooks

  If you have several blog posts on the same topic, combine them into an ebook, guide, or checklist. These can act as lead magnets, helping you grow your email list and showcase your expertise.

Final Thoughts

Repurposing old content is a cost-effective, time-saving way to get more from your marketing efforts. With a little creativity, a single blog post, video, or social update can become multiple pieces of content across different channels.

If you’re unsure where to start, Indigodrum can help. We’ll identify your best content, adapt it for different formats, and make sure your message reaches the right audience—efficiently and effectively.