How to Get Your Business Seen Online
In today’s world, people turn to the internet first when looking for products, services, or recommendations. If your business isn’t easy to find online, potential customers may pass you by. The good news is that you don’t need a massive budget to boost your visibility—you just need the right strategies and a little consistency.
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Your website is often the first impression someone will have of your business. Keep it simple, user-friendly, and mobile-ready. Make sure it clearly explains what you do, why it matters, and how people can take the next step (whether that’s buying, booking, or contacting you).
Pro tip: A fast-loading website keeps people engaged—slow pages often send visitors elsewhere.
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2. Show Up on Social Media
Social media is a powerful way to connect with your audience and build awareness. Platforms like Instagram, Facebook, LinkedIn, or TikTok let you share updates, stories, and expertise in a personal way.
Pro tip: Balance your posts—mix in helpful tips, behind-the-scenes peeks, and engaging stories alongside your promotional content.
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Search engines are where customers go when they’re ready to buy. By optimising your site with relevant keywords, helpful blog posts, and good technical setup, you can appear when people are searching for what you offer.
Pro tip: Think like your customer—what would they type into Google to find you?
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For local businesses especially, a Google Business Profile is a must-have. It helps you appear in search results and on Google Maps, complete with reviews, photos, and contact details.
Pro tip: Encourage happy customers to leave reviews and always respond—it builds trust.
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Email marketing is still one of the most effective ways to keep in touch. Regular newsletters or updates help you build relationships and stay top-of-mind with your customers.
Pro tip: Share something of value in every email—like tips, insights, or special offers—so people look forward to opening them.
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Working with other businesses, guest writing on blogs, or joining podcasts can introduce your brand to new audiences. Collaboration helps you grow faster by tapping into communities that already exist.
Pro tip: Choose partnerships that feel authentic and aligned with your brand.
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Free methods work wonders, but online ads can give your business an extra push. Platforms like Google Ads or Facebook Ads allow you to target exactly who you want to reach.
Pro tip: Start small, experiment, and track what works before investing more.
How Indigodrum Can Help
If you’re not sure where to start—or simply don’t have the time to manage it all—Indigodrum can step in and make the process easier. From creating content and managing your social media, to crafting email campaigns and improving your online visibility, IndigoDrum helps you market your business in a way that feels authentic, consistent, and effective. Think of it as having a trusted partner who ensures your brand gets noticed online for all the right reasons.
Final Thoughts
Getting your business noticed online doesn’t happen overnight—but with steady effort, the right tools, and a bit of creativity, you can build a strong presence. The more consistently you show up online, the easier it becomes for the right people to find you.