What Have Breadcrumbs Got to Do With Business Networking?

Let’s face it—sometimes people get networking wrong.

They show up to events armed with a stack of business cards, a well-rehearsed pitch, and a mission to "connect" with as many people as humanly possible. The problem? That approach feels more like speed dating than relationship-building.

Sure, we all want more business, more leads, more opportunities. But effective networking isn’t about ticking boxes or collecting contacts.

It’s about leaving breadcrumbs.

Not the Hansel and Gretel kind (no dark forests involved, promise)—but the subtle, memorable touches we leave behind in our interactions. Think:

• A kind word or genuine compliment

• A thoughtful introduction to someone they really should meet

• A story they didn’t know they needed to hear

• A joke that actually made them laugh

• A question that got them thinking

These are the little things that stick. Tiny, human moments of connection that people remember—not just because of what you said, but how you made them feel.

And here’s the magic: those breadcrumbs? They lead people back to you. Maybe not right away, maybe not how you expect—but they do. People remember who showed up with authenticity, generosity, and a touch of humour.

So the next time you find yourself at a networking event, skip the sales-y spiel and focus on the breadcrumbs.

Be human. Be curious. Be helpful.

Because business might start with a conversation—but it’s built on the trail you leave behind.

What kind of breadcrumbs are you leaving?